About - vBriefings

BRIEFINGS — NOT ESSAYS

Structured Briefings on Animal Ethics and Veganism

Our briefings are written for a general audience with additional content for advocacy and outreach. They are consistently structured, succinct, and to the point.

Our plan to produce briefings on a wide range of topics will make this site a comprehensive resource for veg-curious visitors and the vegan community.

We’ve only just begun.

Our Mission and Vision

Mission

To educate conscientious individuals on the devastating and far-reaching consequences of animal exploitation by providing and publicizing well-organized, consistently-structured information, including guidance and education on taking action.

Vision

A world where informed choices lead to a more just and compassionate world, benefiting both human and non-human animals, fostering environmental sustainability and promoting healthier lifestyles.

vBriefings is perhaps the first organized, deliberate attempt to cover all the significant topics related to animal ethics and veganism that are useful for exploration and advocacy, in a consistently structured format, along with a variety of media and advocacy resources for each topic.

3-year plan

Greg Fuller

Founder, vBriefings, Inc.

Visitor Personas

The Veg-Curious

The Veg-Curious are are intrigued by the compelling arguments supporting veganism but are wary of the misinformation that seems to be rampant.

They want a trustworthy non-judgmental website that offers concise, logical, evidence-based information on the ethical, environmental, and health-related aspects of veganism.

The Everyday Vegan

Everyday Vegans sometimes find themselves in situations where they need to counter false information, answer specific objections to veganism, or defend their dietary choices.

They want a reliable website which they can use themselves and can also send others to—a site that educates and provides credible sources.

The Advocate

Committed Advocates have a passion for speaking with others about the consequences of animal exploitation and are eager to elevate their skills.

They would appreciate outreach tips, visuals to share and amplify their message, flash cards to help commit key points to memory, and slides to craft the perfect presentation.

What Makes Us Unique

Structured Briefings

Our briefings use consistent top-level headings with concise bullet points, fostering familiarity and directness. Top-level headings include:

Summary
Key Points
Counterclaims (addressed)
Advocacy Resources
Footnotes

A Knowledge-Base

Our topics are organized as a hierarchical knowledge-base, allowing you to quickly navigate and find the information you need. Major sections include:

Objections
Animal Ethics
Human Health
Environment
Living Vegan
Advocacy

Advocacy Resources

Our structured briefings are to be accompanied by a variety of tools to help you with advocacy and outreach. These include:

Advocacy Tips
Slides
Other Visuals
Flashcards
Videos

We Serve All Sentient Beings

Frequently Asked Questions

Non-violence.
- We are non-violent in word, action, and thought.
Anti-Oppression.
- Although we focus on animal rights, we’re against all forms of oppression—not just speciesism.
- We recognize that the underlying foundations of oppression are the same irrespective of who is being oppressed.
Creativity.
- Passion and effectiveness—together—create change. Every effective idea is welcome.
Education.
- Those who don’t know can’t do better.
- Let’s inform.
Factual accuracy.
- The truth needs no embellishment.
Togetherness.
- Our strength is our connectedness, numbers, and teamwork.
Respect for non-vegans.
- Respect for animals doesn’t mean disrespect for humans.
Justice AND compassion
- To some, veganism is justice; to others, veganism is love. That’s fine.
Integrity
- We strive for honesty, ethical behavior, and accountability in all actions and decisions.

We favor a rights-based approach, but we don’t expend our limited energy on putting down welfare reforms.

We do consider ourselves to be an animal rights organization— and more. We are also concerned about the detrimental impacts of animal exploitation on humanity and the environment.

These causes are complementary, and here is how they are related:

The environmental devastation caused by animal agriculture and the ability of a plant-based vegan diet to lower the risk of chronic disease often serves as doors to veganism. Once people have gone through either or both of those doors, they are often more receptive to the ethical message of veganism.
Disinformation surrounding these topics is often promoted by animal agriculture, the agents of animal agriculture, and those seeking to carve out an audience as social influencers. This disinformation serves to keep well-intended people from considering veganism. We need to counter that.

That said, we believe veganism is primarily a position grounded in ethics, and that ethics provide the strongest argument for living vegan.

Also, it perhaps should be noted that many vegans, perhaps the majority, are also environmentalists and health-conscious.

By promoting veganism, we are not only helping non-human animals, we are helping humans, and we are helping the environment that sustains both humans and other animals.

Although our site is about advocacy and outreach, we know that a combination of approaches are needed, and many of the approaches are effective.

While we have opinions like everyone else on what is effective, this site will not engage in disparaging other forms of activism except under extraordinary circumstances where the activism violates our core values or basic moral principles. This would be rare.

This site is not the place for opinion pieces on the various forms of activism. We will, however, cover what we believe to be effective within the realm of advocacy and outreach.

The phrase “animal rights” is often used as an umbrella term that encompasses not only a rights-based approach but also other ethical frameworks such as utilitarianism and virtue ethics.

It seems likely that any of these frameworks, if taken to their logical conclusion in regards to animal exploitation, would result in a world where veganism was the dominant ethos.

We are primarily focused on ethical considerations and therefore have no need to claim that a strict vegan diet is the only way to be healthy. We do see a need to counter misinformation and disinformation that might compel some people to reject veganism. And we certainly don’t want to be guilty of spreading falsehoods ourselves.

There seems to be a scientific consensus that plant-based diets are effective at lowering the risk of many chronic diseases, and have other health benefits as well. (We will have briefings on this.)

But that’s not to say that veganism can cure all. We are cautious about who we quote and seek to guard against hyperbole, cherry-picking, and unfounded claims.

For our website to have maximum utility, it needs to offer vBriefings on a wide range of topics. We have identified some 200 topics we need to cover initially.

Each vBriefing is a production in itself, involving the creation of not just the text of the briefing, but also videos, flash cards, infographics and slides. And that takes time.

The five-year plan is a plan to cover those topics, and to create as many of the extras as time and budget allow.

Content is being migrated from that site to vBriefings, and rewritten to conform to current standards.

Once all the content is migrated, attempts to access pages in justiceforanimals.org will redirect to vbriefings.org

Testimonials

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Structured Briefings on Animal Ethics and Veganism

Our Mission and Vision

Visitor Personas

The Veg-Curious

The Everyday Vegan

The Advocate

What Makes Us Unique

Structured Briefings

A Knowledge-Base

Advocacy Resources

Frequently Asked Questions

Testimonials

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